Alexa’s recipes for life

After a huge uptick in Echo sales during the holiday season, many new Alexa users were left with a new roommate that they weren’t sure how to incorporate into their daily lives. We answered with a digital onboarding campaign that highlighted commands for key use moments in the framework of a recipe card. This allowed consumers to see features in context and adopt them for their own use.

Creative Team
Brian Bosworth
Brandon Grande
Tim O’Neill
Christian Oittinnen