↩ Back to home
Rooster Tail Ranch
Rooster Tail was a branding project that tumbled in from the outskirts of Park City, Utah. Founded by 3 owners with a passion for dual sport motorbikes, the ranch is a 40 acre area dedicated to speeding through dirt, mud, gravel, water and sand in the dusty Southwest. Dual sport biking is a combination of street riding and dirt biking and is the fastest growing segment of motorcycling in the United States.
Just like the sport and its clientele, the rooster is tough, smart and unafraid to ruffle some feathers. Its stance and presence conveys authority and bravery. Language surrounding this brand identity is honest, and witty with an edge. Finally, the color palette is warm and bold, embracing the earth tones of rocky southwestern mesas and dusty horizons.
